Sunday, April 24, 2011

CalExotics' Intimate Basics Line Appears in N.Y. Times Article

CalExotics' Intimate Basics Line Appears in N.Y. Times Article
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Sunday, Apr 24, 2011    Text size:   

CHINO, Calif. — The New York Times published an article on April 21 titled Vibrators Carry the Conversation that showcases CalExotics’ Intimate Basics collection.

"Dr. Laura Berman has been an integral part of the CalExotics success story," CalExotics President and Founder Susan Colvin said. "When the doctor and our team met in the early stages of designing a line of intimate toys around her personal philosophy of trust, intimacy and fun we knew we had a perfect fit for what singles and couples were looking for. Now consumers are reacting — and the New York Times is reporting!"

Dr. Laura Berman worked with California Exotic Novelties to create a full line of pleasure products, some of which have been seen in movies (vibrating panties in "The Ugly Truth" starring Katherine Heigl and Gerard Butler), and on a recent episode of "Private Practice" on ABC.

According to CalExotics, the biggest success was when Dr. Berman was talking about sex toys on Oprah Winfrey’s talk show, and the Aphrodite infrared massager became a star overnight.

As featured in the NY Times article, the Aphrodite’s design features intense vibration and unique infrared heating technology in a single unit. Compatible with an array of attachments, it's a versatile companion for adult play.

"Dr. Berman's line of Intimate Basics really is moving off the shelves," CalExotics vice president of sales Jackie White said. "People are discovering Intimate Basics for the first time by watching Oprah — or on Dr. Berman's TV show — and it's causing some very determined shoppers for our retailers. They are calling, texting and emailing our retailers. 'More, more, more' isn't just a phrase your partner is hearing."

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